Giving Tag Program

Each Community Bag comes attached with a Giving Tag, providing shoppers with the option to make their own choice of a local nonprofit to receive the $1 donation from their bag purchase.

By following instructions on the Giving Tag within seven days of purchase, shoppers visit to submit a nonprofit of their choice. Once your organization reaches $5 or more from the Giving Tag, you’ll receive a donation check!

If the Giving Tag isn’t submitted, then the $1 will be directed to the nonprofit selected by store leadership for that month.

Giving Tag Program Overview

Making it easy for shoppers to give back to their local communities.

Giving Tags come attached to the Community Bags, empowering shoppers to send the $1 donation to a nonprofit of their choice. Running an ongoing campaign to remind your supporters about this option is sure to direct more donations your way.

  • Send out regular communication to inform supporters.
  • Remind shoppers on your social media.

Marketing Tools for Nonprofits

The more you get the word out to optimize sales and donations, the more you can maximize the benefit to your organization. Here are more easy-to-use tools that can help you create a complete campaign, so start spreading the news!

Tag, we’re it!

Stories from nonprofits that’ve benefited from the Community Bag & Giving Tag programs.

Community Bag

Ellie Fund

Supporting patients. Funding care. Providing hope.

Community Bag

Acord Food Pantry

Fighting food insecurity and building community.

Frequently Asked Questions

When are the donations distributed to the benefiting nonprofits?

About one week after your selection month(s) ends, we will send you an email with the total amount raised during your selection month(s) and the date a donation check will be sent to you through the U.S. Postal Service.

Can I submit my nonprofit to participate in this program?

Yes. Stop & Shop is committed to serving the communities in which we live and work, so if your nonprofit is 501 (c)(3) certified, then visit our Submit An Organization page to sign up to participate, or visit our website to learn more about our other community programs.